Wednesday, August 03, 2005

Oy Vey!

We've all heard stories of the Chevy Nova, the miraculous life-restoring Pepsi, the IKEA Jerker desk, and other brand name blunders, both real and made up. Certainly IBM's RS/6000 met some resistance in Australia, where RS means useless, broken, or no good. Meanwhile, my favourite Australian beer, Cascade, won't ever be sold under that name in the USA, because over here it refers to an entirely different kind of product.

This German knife company may want to rethink its name, if it ever wants to sell to Jews, or to other USAns who use this word.


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